PLANet is an environment focused organisation specialising
in the current leading global issues , climate change and
In order to tackle these issues there needs to be a plan,
which is the reasoning for the name PLANet, along with
the Net section representing the networking aspect of
PLANet promotes a multi-media campaign that consists of
posters focusing on the issues in the format of guerrilla
marketing, a website and an app, the main focus
point in regards to a call to action.
In order to make a difference, the PLANet app is where
the audience are brought into action where they can gain
rewards for re-using their personal packaging at the leading
packaging waste franchises in London: McDonald's,
Pret a Manger, Costa and Subway.
The driving factor to ensure people are to engage with
downloading and using the app is a reward based system.
User's are able to download the app, pair it to a piece of
packaging in each of the stores and receive their personal
re-usable bag or cup. Each time the user presents their
packaging in store, both that and the app are scanned
to give a point to the user where over time they earn
rewards for re-using their packaging and helping the
PLANet is a concept with the possibility of being